QR code review software turns a printed scan into a marketplace review. One dynamic code prints on an insert card and opens a survey built for the product it’s tied to. The survey can check the order number, then send the buyer on to the review form of the marketplace they bought from — Amazon, Walmart, Google and more. GetReviews runs every step behind the one scannable code.
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QR code review software is software that links a scannable QR code to a survey page it hosts, and forwards each completed response toward a review platform. It belongs to the same class of review request tools as email review requests and SMS review requests, but it’s built for buyers a seller can’t email: an order shipped through a marketplace, with the buyer’s contact details held by that marketplace. A working system needs more than the printed square.
A QR code review system consists of four parts: the code, the scan destination, the survey page and the review router.
Naming the four parts shows how many of them a given tool actually controls, which is what separates a review request platform from a plain code generator.
There are four types of QR code review software, divided by how many of the four parts above the tool controls.
GetReviews sits in the survey-gated category and adds order validation and marketplace routing on top: it controls the code, the destination and the hosted survey, and it doesn’t keep a separate scan log outside of the responses that survey already collects.
Review software uses dynamic QR codes. A static QR code stores the full destination URL inside the printed pattern, fixed the moment the card is printed. A dynamic QR code stores a short redirect link instead, and the redirect is changed server-side without a reprint. Review software needs the dynamic form because a product, a marketplace or a survey changes after the insert run is already printed.
QR code review software turns a scan into a review in three steps: the buyer scans the code, the redirect opens a survey for the scanned product, and a completed survey can send the buyer on to that marketplace’s review form. The buyer scans the code with a phone camera; the camera opens the redirect link; the redirect loads the survey page tied to that code. The survey collects a rating and, where order validation is turned on for that marketplace, an order number checked against the account’s order records. A buyer who clears that step is guided to the “Write a customer review” form of the marketplace the order was placed on.
The QR code sends the customer to a hosted survey page, not directly to the marketplace. The survey page is a mobile landing page that opens in the phone browser after the scan, and it asks for a rating first, then an order number where validation is on, before it shows the review option for the marketplace the order was placed on.
The software knows the product and the marketplace from the survey the code opens and, where a survey covers more than one product, from what the buyer confirms on that survey. One QR code opens one survey; a survey can be built around a single product and a single marketplace, or around a group of products sold across several marketplaces, in which case the survey asks the buyer which store and which product the order was for. A seller with a large catalog chooses one survey per marketplace for the cleanest read, or one survey per product line to keep the print run to a single card.
A review QR code should be placed where the buyer sees it while opening the product. There are four common placements, compared below on when the buyer sees the code and what it takes to change it after printing.
| Placement | Moment Seen | Change After Print | Fit |
|---|---|---|---|
| Insert card | On opening the box | Reprint the card only | Marketplace and DTC shipments |
| Packaging | Before opening the box | Reprint the box run | Branded boxes with long runs |
| Product label | During product use | Reprint the label roll | Retail shelf and CPG packs |
| Receipt | After the box is unpacked | Reprint nothing, printed per order | Orders with a packing slip |
The insert card is the placement that gets scanned most reliably, since it’s the first item the buyer handles when the box is opened; the GetReviews designer is built for that card. Packaging, labels and receipts work the same dynamic code, just printed somewhere else — whichever surface a seller prints on, the code itself doesn’t need to change, only its placement does.
Ecommerce brands use QR codes to collect reviews because a scan reaches the buyer at the unboxing moment and works without a buyer email address. There are three reasons behind the choice.
A QR code reaches buyers that email cannot because the code travels inside the box, not through an inbox. Marketplace buyers are customers whose email address stays with the marketplace and never reaches the seller — Amazon, Walmart and TikTok Shop each withhold it. An email review request reaches none of those buyers; a printed code reaches every box that ships with the card inside.
GetReviews QR code review software includes six pieces that carry a scan from the printed card to a routed review.
A dynamic QR code is a printed code whose destination is edited on the server after printing. The printed pattern stays the same across every insert run; GetReviews holds the redirect behind it, so a seller changes which survey a code opens — a new product, a new marketplace, a rebuilt survey — without reprinting a single card.
The insert card designer is a template editor that places a QR code, a headline, a brand logo and a background color on a printable card. The QR code previews on the card as the seller picks the survey it should open. The finished card downloads as an image file the seller hands to a printer or a packaging supplier.
The QR code opens one GetReviews survey. A survey can cover a single product or a group of products sold across several marketplaces, and it asks the buyer to confirm which product and which store the order was for. One printed card design can therefore serve a full catalog, or a seller can set up one survey per product for a cleaner split.
The order number check is a survey step that asks the buyer for the marketplace order number before the review step shows. When order validation is turned on for a marketplace, the number entered must match an order GetReviews already has on file for that account, and each order number works once. Sellers see responses tied to a real order rather than an anonymous scan.
GetReviews routes each validated response to the marketplace where that order was placed — Amazon (U.S., U.K. and Canada), Walmart, Google, Etsy, Target or TikTok Shop — or to a seller’s own store site for direct-to-consumer orders. One card in a multi-marketplace catalog sends each buyer to the one review form that matches the order.
The same survey a QR code opens can add a video-upload step, on the Social Proof + UGC plans. A buyer who scans the card can leave a written review, a video, or both, and the seller reuses the footage in listings and ads under the permission recorded on the form. See video testimonial software for how the upload step works.
Design a card, connect a survey and let GetReviews route each validated response to the right marketplace. Start with a 14-day free trial.
Build a QR Code CampaignQR code review software stays within marketplace and FTC rules by asking every buyer for a review, giving nothing for it, and routing every buyer to the same review form regardless of the rating they give. Amazon, Walmart and Google each prohibit incentivized reviews and review gating — showing the review request only to buyers who are likely to leave a positive one. The FTC prohibits any incentive conditioned on a positive review. That rule set decides what a card, and the survey behind its code, are allowed to say.
A review QR code insert can ask the buyer to leave a review, name the marketplace the order was placed on, and state a warranty or registration offer open to every buyer. It cannot use any of the following phrases.
See Amazon insert card rules and insert card examples for side-by-side compliant and non-compliant wording.
Every scanner must see the same review option because filtering buyers by rating before showing the review request is review gating, and every marketplace GetReviews routes to bans the practice. GetReviews shows the same review option to every validated scanner, whatever star rating they enter. See review gating for the full rule and how it’s enforced.
GetReviews QR code review software is part of a monthly subscription priced by the number of reviews collected per month, not by the number of QR codes printed or products connected — QR insert campaigns are included starting on the Basic plan. Printing is a separate cost, paid to a printer or packaging supplier for each insert run. Current plan prices are on the pricing page.
Choosing QR code review software comes down to four checks against the parts of the system described above.
A free QR code generator and QR code review software both produce a scannable code, but they differ on destination control, order validation, review routing and response tracking.
| Dimension | Free QR Code Generator | QR Code Review Software |
|---|---|---|
| Destination | Fixed at print | Edited after print, without a reprint |
| Order check | No check | Validated against the account’s order records, when turned on |
| Review route | One URL for every scan | The marketplace the order was placed on |
| Responses | No record kept | Tracked per survey in the GetReviews dashboard |
| Cost | Free | Monthly subscription |
Both tools open a link from a scan. A free generator fits one review link that never changes; review software fits a seller shipping several products to several marketplaces who needs the destination, the order check and the routing to stay current after the cards are already printed.
QR code review software is used by three groups of sellers who ship or shelve physical products.
Marketplace sellers are merchants who sell through a storefront that holds the buyer’s email address and the review form. Amazon, Walmart and TikTok Shop each withhold the buyer email from the seller. A marketplace seller places the insert in every fulfilled order, and the scan forwards the buyer to that marketplace’s own review form — the channel that needs no buyer email.
DTC (direct-to-consumer) brands sell from their own storefront and already hold the buyer’s email for automated review request emails. A GetReviews account for a Shopify store imports orders as a CSV, and the same order number a buyer types into an email-driven survey also works on a QR code survey. The card adds a second, unboxing-moment request that the inbox alone doesn’t reach.
CPG (consumer packaged goods) brands print the code on the pack itself, since a retail shopper carries no marketplace order number to validate. The survey behind the code turns order validation off and collects the review or the contact detail without an order check. The dynamic redirect still means the code on an already-printed production run can point at a new survey later.
Besides the code itself, a QR review system connects to a few adjacent pieces — each with its own page below.
The card itself — its contents, its allowed wording and its layout — is covered in full under Amazon insert cards.
The Amazon-specific conditions a scannable code has to meet are detailed under QR code compliance on Amazon.
Showing the review option only to buyers who rate highly is a policy violation on every marketplace GetReviews routes to; see review gating.
Adding a video-upload step to the survey a QR code opens is part of the Social Proof + UGC plans.
The full ordered path from scan to survey to submitted review, compliant and non-compliant versions compared, sits under compliant review funnels.
Amazon Insert Cards
Design effective, compliant insert cards for your packaging.
Amazon Insert Card Designer
The full designer and rules guide for the card behind the code.
QR Code Compliance on Amazon
What Amazon allows and flags on a scannable code.
Video Testimonial Software
Add a video-upload step to the same survey a code opens.
Product Review Software
Every way GetReviews collects product reviews.
A QR code can link straight to a marketplace review form, but GetReviews opens a survey first, since the survey is what adds the order number check and lets one code serve several products or marketplaces.
Yes. A dynamic QR code holds a redirect link rather than the final URL, so the survey it opens, the marketplace it routes to, or the product it’s tied to can all change without a reprint. A static code, printed with the destination baked in, cannot.
Order validation checks the entered order number against the account’s order records before the review step shows, and each order number works once. A submission with no matching order stops at that step; it doesn’t reach the review count.
Yes, if the survey behind the code asks the buyer which product the order was for. One code per product gives a cleaner, faster survey; one code per catalog keeps the print run to a single card design.
GetReviews doesn’t log raw scans, so it can’t report a scan rate on its own. Pointing each card version at its own survey and comparing the responses each survey collects against the units shipped with that version is how a seller reads the difference.
Yes. Amazon awards the badge to any review written from the account that placed the order, and the scan changes how the buyer gets to the review form, not which account writes it.
0.8 in (2 cm) per side or larger. A smaller code is harder for a phone to read at arm’s length, and the insert card designer keeps the code at a scannable size on every layout.
Yes. GetReviews routes each validated response to the marketplace the order was placed on, so one survey handles a catalog sold on Amazon, Walmart, Google, Etsy, Target or TikTok Shop.
No. The designer exports the finished card as an image file, and the seller sends it to their own printer or packaging supplier.
It can, with order validation turned off, since a walk-in customer carries no marketplace order number. The survey then routes straight to a Google review, without an order check.
Design a card, connect it to a survey, and send every validated scan to the review form that matches the order.
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