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Compliance · Compliant Incentives
Many ecommerce brands use giveaways, discount codes, warranty registration, loyalty offers, educational downloads, and bonus content as part of their post-purchase experience.
The key compliance consideration is ensuring offers are not conditioned on leaving a review.
Customers should not be required to leave a review to:
Offers should be tied to engagement or participation — not review submission.
Safe framing: a reward tied to feedback, engagement, or warranty registration, regardless of sentiment.
Risky framing: a reward only for leaving a positive review, or only when the customer rates the product highly. This is the kind of selective publishing the FTC targets.
An offer should not be conditioned on the review itself, and especially not on a positive review. Tying the offer to engagement (feedback, warranty registration, signup) rather than a public review is the compliant approach.
Yes — as long as entry is open to all customers regardless of how they rate the product, and submitting a public review is not required to enter.
Disclaimer: This page is for informational purposes only and does not constitute legal advice. Amazon and FTC rules may change, and brands should review current marketplace policies and consult legal counsel when needed.
GetReviews.ai helps ecommerce brands build compliant review collection flows that increase authentic reviews while protecting customer trust.
© 2026 GetReviews.ai | All rights reserved.
GetReviews.ai is in no way affiliated with Amazon, Inc. or any of its subsidiaries.