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Compliance · Amazon Insert Card Rules
Insert cards remain one of the most effective ways to engage customers after delivery.
However, insert cards must be designed carefully to avoid creating compliance concerns.
The safest insert strategies focus on customer education, support access, honest feedback, product experience, and transparent review requests. For implementation details, see Amazon insert cards.
Avoid insert strategies that:
Good insert cards often include:
The goal should be improving customer experience — not manipulating reviews. See also QR code compliance.
Insert cards are not prohibited. The wording and the page customers land on after scanning a QR code are what determine whether the flow is compliant.
Incentives are allowed as long as they are not conditioned on leaving a review or leaving a positive review. See compliant incentives.
Disclaimer: This page is for informational purposes only and does not constitute legal advice. Amazon and FTC rules may change, and brands should review current marketplace policies and consult legal counsel when needed.
GetReviews.ai helps ecommerce brands build compliant review collection flows that increase authentic reviews while protecting customer trust.
© 2026 GetReviews.ai | All rights reserved.
GetReviews.ai is in no way affiliated with Amazon, Inc. or any of its subsidiaries.