Compliance · Compliant Funnel Examples
Examples of Compliant Review Funnels
A compliant post-purchase funnel gives every customer the same access to leave a review, contact support, and engage with the brand.
Below is a simple example of what that flow looks like in practice.
Example Funnel
Customer receives package → scans QR code → views support and feedback options → can contact support or leave an honest review → any offer remains available regardless of review submission.
Why This Structure Matters
This type of flow focuses on:
- customer experience
- transparency
- support accessibility
- honest feedback
Rather than filtering customers. See the opposite pattern on the risky funnel examples page.
Frequently Asked Questions
Can I still route unhappy customers to support?
Yes. Offering support is fine — and helpful. The concern arises only when the public review option is hidden from unhappy customers while remaining visible to happy ones.
Related Compliance Reading
Disclaimer: This page is for informational purposes only and does not constitute legal advice. Amazon and FTC rules may change, and brands should review current marketplace policies and consult legal counsel when needed.
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