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Compliance · FTC Review Rules
The Federal Trade Commission (FTC) has increased focus on online reviews, endorsements, incentives, and deceptive feedback practices.
For ecommerce brands, understanding FTC review rules is critical when building post-purchase review systems.
The FTC's goal is to ensure consumers see authentic, unbiased feedback instead of manipulated or misleading reviews.
FTC review guidance generally focuses on:
The core principle is transparency. Consumers should be able to trust that reviews reflect honest customer experiences.
Review gating is the practice of selectively asking happy customers for public reviews while discouraging dissatisfied customers from leaving reviews.
Examples may include:
This type of selective review flow can create compliance concerns. Learn more on our dedicated review gating page.
Brands should focus on:
The goal should be helping customers — not filtering them. For Amazon-specific guidance, see our Amazon review compliance guide.
Incentives should not be conditioned on leaving a review or leaving a positive review. See compliant incentives for examples.
Selective review requests based on customer sentiment may create compliance concerns.
QR codes themselves are not inherently problematic. Compliance depends on how the review flow is structured. See our QR code compliance guide.
Disclaimer: This page is for informational purposes only and does not constitute legal advice. Amazon and FTC rules may change, and brands should review current marketplace policies and consult legal counsel when needed.
GetReviews.ai helps ecommerce brands build compliant review collection flows that increase authentic reviews while protecting customer trust.
© 2026 GetReviews.ai | All rights reserved.
GetReviews.ai is in no way affiliated with Amazon, Inc. or any of its subsidiaries.