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Compliance · Support vs Suppression
Helping customers solve problems is a normal and important part of ecommerce.
Strong customer support should not be confused with suppressing reviews.
The important distinction is whether customers still have equal access to leave honest public feedback.
Good post-purchase support includes:
These improve customer experience naturally. Many would-be negative reviews never happen when support resolves the issue first — see why customers leave negative reviews.
Review suppression concerns may arise when brands:
You can offer support — but you cannot remove or hide the public review option for that customer. Both paths should remain available.
Disclaimer: This page is for informational purposes only and does not constitute legal advice. Amazon and FTC rules may change, and brands should review current marketplace policies and consult legal counsel when needed.
GetReviews.ai helps ecommerce brands build compliant review collection flows that increase authentic reviews while protecting customer trust.
© 2026 GetReviews.ai | All rights reserved.
GetReviews.ai is in no way affiliated with Amazon, Inc. or any of its subsidiaries.