Compliance · Risky Funnel Examples

Examples of Risky Review Funnels

Some review funnels may create compliance concerns when they:

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Common Risky Patterns

  • selectively request reviews from happy customers
  • hide review options from unhappy customers
  • condition rewards on positive feedback
  • suppress negative feedback

Potentially Risky Example

Customer rates experience → 5 stars = shown Amazon review button → 1–3 stars = review option hidden.

This type of selective review flow may create review gating concerns.

Frequently Asked Questions

How can I tell if my funnel is risky?

If the public review option is shown or hidden based on how the customer feels about the product, that is the pattern regulators and marketplaces flag. Compliant funnels offer the same review path to everyone.

Related Compliance Reading

Disclaimer: This page is for informational purposes only and does not constitute legal advice. Amazon and FTC rules may change, and brands should review current marketplace policies and consult legal counsel when needed.

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