Compliance · QR Code Compliance
Are QR Codes Allowed on Amazon?
Compliant QR code review funnels should focus on customer support, product education, honest feedback, and transparent review access — not selective review filtering.
How Brands Use QR Codes
Ecommerce brands commonly use QR codes for:
- setup instructions
- product education
- customer support
- troubleshooting
- warranty registration
- post-purchase surveys
- honest review requests
QR codes can significantly improve post-purchase customer experience when used properly.
Best Practices for QR Code Funnels
A compliant QR flow should:
- allow all customers equal access to review options
- avoid filtering customers by rating
- avoid conditioning incentives on reviews
- provide accessible customer support
- focus on customer experience improvement
For insert-card design, see Amazon insert card rules.
Frequently Asked Questions
Are QR codes against Amazon policy?
No. QR codes are not prohibited. The destination page and the flow after the scan are what determine compliance.
Can I send customers to a feedback page after scanning?
Yes, as long as the page gives every customer equal access to leave a public review and does not gate access based on rating or sentiment.
Related Compliance Reading
Disclaimer: This page is for informational purposes only and does not constitute legal advice. Amazon and FTC rules may change, and brands should review current marketplace policies and consult legal counsel when needed.
Collect More Reviews the Compliant Way
GetReviews.ai helps ecommerce brands build compliant review collection flows that increase authentic reviews while protecting customer trust.
