Amazon Insert Cards for Review Collection

Amazon insert cards can help brands create better post-purchase experiences by guiding customers to feedback, support, product registration, bonus content, and optional review experiences.

A small printed card inside the box may be the single highest-attention piece of marketing collateral a brand produces. Customers see it during the unboxing moment, when curiosity and engagement are at their peak. The job of a well-designed insert card is to convert that attention into a useful next step — feedback, support, registration, or a review — without crossing into the compliance pitfalls that come with marketplace selling.

What Are Amazon Insert Cards?

Amazon insert cards are materials placed inside product packaging to help customers access additional resources after delivery. Insert cards often include QR codes that direct customers to post-purchase experiences.

Typical insert cards are small printed pieces — postcards, business-card-sized cards, folded inserts — designed to be discovered as a customer unboxes the product. The goal is to provide a clear entry point into the brand's post-purchase experience without overwhelming the customer with information. The card itself is intentionally simple; the depth lives behind the QR code or URL.

Why QR Codes Matter

QR codes reduce friction by allowing customers to instantly access support, product information, bonus content, customer feedback forms, or marketplace review pages.

Without a QR code, customers have to read a URL, walk to another device, and type it in. Most never do. With a QR code, the customer scans with the phone already in their hand and lands on a mobile-optimized page in seconds. That difference in friction often changes scan-through rates by an order of magnitude. For more on this dynamic, see our overview of QR code review software.

Compliant Insert Card Messaging

Insert card messaging should remain neutral and should not ask only happy customers to leave reviews. Customers should never be required to leave a review in order to access offers, bonuses, warranties, or support.

Suggested insert wording:

"Thanks for your order. Scan here to share your experience, access support, or unlock your product resources."

This wording works because it invites every customer in. There is no sentiment filter, no implied "only if you loved it," and no reward dangled in exchange for a review. The customer who had a great experience and the customer who had a problem both see the same invitation — and both can take any of the available next steps. For a deeper treatment of compliant messaging, see our Amazon review compliance guide.

What Businesses Can Include

Businesses may use insert cards to provide:

• customer support access
• product registration
• educational materials
• warranties
• loyalty programs
• bonus content
• customer feedback collection
• optional review prompts

A single insert card can bundle several of these — for example, warranty registration plus a feedback form plus an optional review prompt. The flow on the other side of the QR code can be designed to present the right options in the right order, and adjusted over time without reprinting the card.

Built Around Compliance

GetReviews is designed around compliant review collection practices and does not support:

• review gating
• selective review routing
• fake reviews
• rewards conditional on reviews

These guardrails are not just policies — they are wired into the product. When you set up an insert card flow on GetReviews, the system presents the same options to every customer who scans, regardless of how they answer earlier questions. That makes it much harder to accidentally drift into non-compliant practices, even as your messaging and offers evolve over time. For a broader view of the platform, see Amazon Review Software.

Insert Card Formats

Insert cards come in several common formats, each suited to a different product and shipping context. Business-card-sized inserts are inexpensive and fit easily inside small packages. Postcard-sized inserts give more room for a clear headline, a QR code, and a brief reason to scan. Folded cards or small booklets can include welcome messages, product instructions, and registration prompts alongside the QR code. The right format depends on how much information you need to convey and how the customer typically encounters the package.

Material and finish matter too. A premium insert printed on heavy paper signals brand quality and tends to be set aside rather than thrown out — which means customers can come back to scan the code later. A flimsy thermal-printed card often goes straight in the trash with the rest of the packaging. Investing in the physical quality of the insert often improves both scan rates and overall brand perception.

Beyond the First Sale

A well-designed insert card is not only about the first purchase. The customer who scans the code becomes part of your owned audience — accessible through email, segmented in your CRM, eligible for loyalty programs, and reachable for future product launches. Brands that treat the insert as the start of an ongoing relationship, not just a one-time review prompt, tend to see compounding returns over time. The same customer who scanned a code to register a warranty might later opt into a newsletter, refer a friend, or come back for a second product — each interaction made easier because the brand captured the connection at the moment of highest engagement.

Designing Inserts That Get Scanned

A great insert is short, scannable, and obvious. The QR code should be the focal point, sized large enough to scan from a phone held at a normal distance — typically at least one inch square. The headline should make the value clear in a glance: a reason to scan that benefits the customer, not just the brand. And the design should match your packaging so the insert feels like part of the product, not an afterthought. Brands that get these details right see scan-through rates that are several times higher than industry norms — and the reviews that come from those scans tend to be more thoughtful and more authentic, because they come from engaged customers. A well-made insert is not an expense; it is a recurring touchpoint that pays back across every product you ship. The brands that invest in their insert design treat each printed run as another chance to learn what works, then carry those lessons into the next reprint. Over time, that approach turns the small piece of paper inside the box into one of the most reliable sources of authentic feedback the brand has.

Frequently Asked Questions